Google Ads & Local Services Ads
Calls This Week,
Not Next Quarter
SEO takes time. Google Ads and Local Services Ads don’t. We run paid campaigns that put you in front of homeowners the moment they’re searching for a roofer, so you get leads while the SEO builds.
Day 1
Campaigns go live within the first week
2x
Higher close rate from LSA vs standard ads
$0
Setup fee. Ad spend goes direct to Google
1
Roofer per territory, no competing clients
What’s Included
Two Paid Channels.
Both Optimized for Roofing.
Google Search Ads and Local Services Ads work differently. We run both because they capture different types of demand and reinforce each other.
Google Search Campaign Setup & Management
We build campaigns from scratch around the highest-intent roofing keywords, not broad spray-and-pray, but tightly themed ad groups targeting specific services and cities. We write the ad copy, build out extensions, set up conversion tracking, and manage bids on an ongoing basis to minimize wasted spend and maximize cost per lead.
Local Services Ads (Google Guaranteed)
LSA puts your business above everything else, above regular ads, above the map pack, above organic results. You get the Google Guaranteed badge, which significantly increases trust and call rates. You pay per lead, not per click. We set up and manage your LSA profile, dispute invalid leads, and optimize your profile to maximize weekly lead volume.
Bid Strategy & Budget Optimization
Every dollar of ad spend needs to work harder. We analyze search term reports weekly to cut wasted spend on irrelevant queries, adjust bids by time-of-day and device, and reallocate budget toward the campaigns and ad groups driving the lowest cost per call. No set-it-and-forget-it.
Call & Conversion Tracking
You can’t optimize what you can’t measure. We set up call tracking numbers so you know exactly which keywords, ads, and campaigns are driving phone calls. Every form submission gets tracked too. Monthly reporting shows cost per lead by channel and campaign so you always know where your money is going.
Google Ads vs. Local Services Ads
Two Channels, Two
Different Jobs to Do
They’re not interchangeable. Here’s how they differ and why running both gives you full-funnel coverage.
| Factor | Google Search Ads | Local Services Ads |
|---|---|---|
| Where it appears | Top of search results (labeled “Ad”) | Above everything, ads, maps, organic |
| How you pay | Per click (whether they call or not) | Per verified lead only |
| Trust signals | Ad copy and extensions | Google Guaranteed badge + reviews |
| Setup complexity | High, keywords, bids, ad copy, targeting | Moderate, profile, categories, budget |
| Best for | Specific services, storm response, city targeting | General roofing leads, brand trust |
| Control | Full control over keywords and targeting | Google matches you to searches automatically |
| Included in | Growth + Demand tiers | Growth + Demand tiers |
Why It Works
Paid Ads for Roofing
Work When Done Right
Most roofers have had bad experiences with Google Ads. Usually it’s because the campaigns were built wrong, the budgets weren’t monitored, or the landing pages weren’t optimized. We fix all three.
High
Purchase Intent
Someone searching “emergency roof repair Nashville” right now is not browsing. They need a roofer today. Search ads capture exactly that moment, which is why roofing converts well from paid search when the targeting is tight.
LSA
Changes the Game
The Google Guaranteed badge signals to homeowners that you’ve been background-checked and vetted. That trust transfer is real. LSA leads close at a higher rate than standard ad leads because the prospect already has more confidence before they call.
ROI
The Math Is Simple
One closed roof job is $15–25k. If your close rate on inbound calls is 20%, you need 5 qualified leads to close a job. If cost per lead is $50–150, that’s $250–750 to generate $15k+ in revenue. The math works at scale.
How It Works
From Zero to Live
Campaigns in Days
Unlike SEO, paid campaigns can be live and generating calls within the first week of engagement.
Account Audit or Setup
If you have existing Google Ads campaigns, we audit them, identifying wasted spend, poorly structured ad groups, and tracking gaps. If you’re starting fresh, we build from scratch using proven roofing campaign structures.
Day 1-3
Keyword Research & Campaign Build
We research every high-value keyword in your service area, organize them into tightly themed ad groups, write compelling ad copy with strong calls-to-action, and build out all relevant extensions (callouts, sitelinks, call extensions).
Day 3-7
Tracking & Landing Page
We set up call tracking, configure Google Ads conversion tracking, and ensure your landing page (built as part of the Growth/Demand tier) is ready to convert ad traffic. No ads go live until tracking is confirmed working.
Day 5-7
LSA Profile Setup
We complete your Local Services Ads profile, select the right service categories, upload verification documents, and get you through the Google Guaranteed verification process. This runs parallel to the search campaign build.
Week 1-2
Ongoing Optimization
Weekly search term reviews to cut waste. Bid adjustments based on performance data. A/B testing ad copy. Budget reallocation toward what’s working. Monthly reporting with cost per lead, lead volume, and campaign-level breakdown.
Month 1 Onward
Common Questions
Google Ads Questions
From Roofing Owners
Ready to Get Started?
Start Getting Calls
This Week
Check if your territory is still available. If it is, we can walk you through what a paid campaign would look like in your specific market and what kind of lead volume to expect.